Digital dollars: Leveraging digital tools to acquire prospects, cultivate support and convert donors

Join the Vision community for a digital fundraising workshop. Vision board member and Public Outreach Digital Director Whitney Brown will lead a discussion on the latest tools and tactics for engaging your supporters and moving them to action. 

Places are capped at 20 attendees, so register soon.

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When: 12:30-1:30pm, Wednesday March 29

Where: RADIUS SFU, Charles Change Centre for Innovation, 308 W Hastings St, Vancouver

Bring your own lunch, coffee provided!

Organizations big and small are turning to social media advertising and email to accomplish their fundraising goals. But along way, many organizations forget a key component of process: Meaningful engagement.

This session explores digital acquisition and cultivation campaigns can complement an organization’s regular fundraising work. Together, we’ll walk through the mechanics of running an integrated digital campaign, review the must-have content checklist, and work through samples supporter journeys to help you brainstorm your next campaign.

As part of a fully integrated face-to-face, phone and digital fundraising agency that provides monthly donor recruitment and strategic solutions for nonprofits and charities, Whitney will also share some of Public Outreach's internal best practices that make the case for an integrated campaign framework.

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Whitney Brown is the Digital Director at Public Outreach and an experienced digital strategy specialist with a background in political and non-profit digital campaigns. In 2015, Whitney helped coordinate the federal NDP's most successful grassroots digital fundraising campaign in Canadian history. She previously drove online fundraising for Pivot Legal Society and has worked with organizations like the David Suzuki Foundation to build in-house digital organizing capacity.

Before joining Public Outreach, Whitney co-founded Victory Collective, a digital strategy consulting firm that helps progressives—nonprofits, charities, unions, and values-based companies—run winning digital campaigns.

She's worked with clients large and small, including Megaphone Magazine, Fostering Change, the BC Federation of Labour and Vancity Credit Union.

This past year, Whitney spoke at the BC Federation of Labour's Together conference, the Women's Campaign School and CanRoots about turning data and digital tools into meaningful change—and converting small actions by new supporters into lasting commitment.

Whitney currently serves on the boards of the Global Youth Education Network Society, Vision Vancouver, and the Canadian Women Voters Congress.

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